I’m an Art Director with a background in Art, Digital Content Creation, and Advertising — holding a BA from IADT, a H.Dip in Digital Content Creation for Business, and an MSc in Advertising from TUD.

I took part in the ICAD Upstarts programme in 2023 and now mentor in the 2025 programme. For the past two years, I’ve worked at Ogilvy, contributing to campaigns for Boots, MACE, Bord Na Móna, SIRO, MyWaste.ie, Sims IVF, Libraries Ireland, and Glenilen Farm, as well as creative development for Guinness, Specsavers, Coca-Cola, and Oatly.

I’ve been shortlisted twice for Ireland’s Young Lions (2024 & 2025) and enjoy bringing ideas to life through thoughtful, effective, and engaging work.