Copper’s grand… if you’re living in the past. For SIRO’s Fibre First campaign, we called it like it is — with lovely adn witty voiceover from Siobhán McSweeney and bold illustrations by Jacky Sheridan. We brought retro nostalgia and colour to the brand that resulted in a broadband campaign that didn’t just sell fibre — it roasted copper and made the future look fun.